Banners are one of the oldest forms of Online Advertising. Banners can be displayed in many different types(swf, .gif, .jpg, .swf, HTML, etc..) From time to time, there has been a rapid advancement in banner technology the most recent being the showing of TVCs in a banner. Banner advertising is not only ideal for branding campaigns but also very effective for information gathering and direct sales. Banner ads are normally booked on the basis of Cost Per Thousand (CPM).

Portals like Yahoo! And MSN make most of their revenues by selling banner advertising. Banners are very very cheap as compared to TV, Radio, Newspaper and Outdoor advertising while the element of wastage is minimal.

Pivotal Black not only specializes in putting your banner on your desired web portal but also in designing and developing banners that will get the highest click rates.